"Coach Denny is an incredible mentor who transformed my fitness journey. His dedication, personalized guidance, and unwavering support have made all the difference in achieving remarkable results."

"Even being close to 50's, I’ve built muscle and lost fat, something I never thought was possible at this age."

Working with Coach Denny gave me the structure I needed. I’ve never been this fit in my life, I couldn’t believe the results I achieved with just 3 hours of workouts a week

Since starting with Coach Denny, my sleep has improved, I finally have the energy to get through my busy schedule without feeling drained

I thought I’d have to give up my favorite treats, but Denny showed me how to balance them.

"I finally hit my pull-up goal, something I couldn’t do for years. I’m fitter now than I’ve ever been, even with a busy schedule."

Coach Denny kept me on track and motivated, now I’m in the best shape I’ve ever been!

"Running 5K used to feel impossible, but now I look forward to it every week."

"I never thought I'd enjoy lifting again, but now I'm hitting personal records pain-free."

About Denis – Founder of Fit Fortune

Welcome to Fit Fortune, where fitness meets sustainable results. I’m Denis Goicevic, the founder and head coach, bringing over 8 years of experience as a personal trainer and fitness coach to help busy professionals transform their health and reclaim their confidence. 

My passion for fitness started on the football field, where I competed as an athlete for years. Football not only shaped my mindset but also taught me the importance of structure, planning, and periodization.

To perform at my best throughout the season, I had to follow carefully designed training cycles that balanced intensity, recovery, and preparation. These principles, periodization and structured planning are now at the core of my coaching philosophy.

Whether you're building towards a fitness goal, overcoming setbacks, or just maintaining consistency, having a plan is key to peak performance. I apply these same methods to help clients stay in top shape year-round, no matter how busy life gets. 

Today, I specialize in coaching busy male executives to lose stubborn belly fat, build lean muscle, and regain energy without sacrificing their favorite foods or spending hours in the gym. Through flexible online programs and personalized nutrition plans, we make fitness fit into your lifestyle, whether you train at home, in the gym, or while traveling.  

Our programs are built on four key pillars: stress resilience, sleep optimization, daily movement, and cognitive stamina. We also begin with a thorough health evaluation, including blood work, to create a tailored plan that addresses the specific areas you need to improve, helping you feel and perform your best.  

At Fit Fortune, we don’t rely on quick fixes or gimmicks. Instead, we focus on sustainable transformations. My clients routinely lose 5-10kg+ in just 90 days, regain confidence, and fit back into their favorite clothes. More importantly, we build a lifestyle that supports long-term success—without disrupting their personal or professional commitments.  

Your success is my mission, and I won’t let you quit on yourself. Fortune favors the fit - are you ready to claim yours?  

Let’s make it happen.